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EVENT PROMOTION


TIAA FORUM
Regain momentum for a client event
After a pandemic-hiatus, invitation copy needed to work harder to engage plan sponsors. Messaging focused on emerging stronger and working smarter, and included a pivot to a virtual meeting to ensure attendee safety.
CUPA-HR SUMMIT EMAILS
Help leaders to think differently
As a premier sponsor, TIAA had the opportunity to communicate directly to chief HR officers about the challenges they face. The content hierarchy and
copy encouraged leaders to view their retirement
plans as a valuable benefit to help retain employees.

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