MARKETING COLLATERAL
PLAN BROCHURE
Save more for the future
Employees at this university had the opportunity to do more for their futures by enrolling and saving more in the Voluntary Retirement Plans. The content hierarchy explained the opportunity, the benefits of saving early and how to make the best personal choices. Optimistic copy showcased that financial wellness is possible for participants.
SERVICE BROCHURE
Solve for employee lifetime income needs
This brochure educated plan sponsors about adding a lifetime income option as their plan’s default investment option, helping to secure retirement paychecks for their employees. Clear-cut language explained an intricate service to make it easier for employers to learn the benefits.
CAPABILITIES BROCHURE
Help those who do good, do better
The content showed how TIAA helps participants start saving, invest through life stages and create income for life. Bite-size copy combined with visual elements made information easier to consume.
CONSOLIDATION FLYER
See the total savings picture
This quick-hit flyer explained the benefits of consolidating prior retirement accounts to see all savings and investments in one place, making management easier for participants.