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DIRECT MAIL

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AGENT OUTREACH

   

Make a big difference for small businesses 

   

Independent agents are at the heart of The Hartford’s small business program. These direct mail postcards helped agents increase awareness of The Hartford's protection and generate demand among customers. The light-hearted copy and imagery grabbed attention and emphasized how the agent and The Hartford understand the challenges small business face.

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CAPABILITIES CAMPAIGN

  

Help agents win big in their markets

  

The campaign introduced programs and services available to help winning agents succeed. The copy leveraged peer comparison and offered testimonials and a compelling success metric to demonstrate the value of each service.

 

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